Which chocolate bar did Mars launch in 1930, naming it after the Mars family's favorite horse?

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Mars launched the Snickers chocolate bar in 1930, naming it after the Mars family's favorite horse.

Snickers combines nougat, caramel and peanuts beneath a milk-chocolate coating. It was created by the Mars candy company in the United States and became one of the world's best-known chocolate bars.

The name is sometimes mistakenly linked to the sound of laughter, because “snicker” is also an English verb meaning to laugh quietly. However, the product's name came from a horse called Snickers owned by the Mars family.

Snickers was originally sold in the United Kingdom under the name Marathon. Mars changed that name to Snickers in 1990 to align the British product with its international branding. This change is separate from the bar's 1930 launch.

Source: Wikipedia · fact-checked Sept. 2026

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