Krug is the Champagne house founded in 1843 by Johann-Joseph Krug.
Krug began in Reims when Johann-Joseph Krug established the house with a distinctive ambition: to create the best possible Champagne each year rather than simply produce a standard house style. His approach emphasized careful blending, including the use of reserve wines and wines from individual vineyard parcels. That philosophy remains central to the brand’s identity.
The house is particularly associated with Grande Cuvée, a non-vintage Champagne assembled from many wines and vintages. The term non-vintage does not mean that the wine lacks complexity; it means the blend is not presented as a single harvest year. Krug uses blending to pursue a consistent style while expressing many components.
Krug is sometimes confused with other famous nineteenth-century houses, including Bollinger, founded in 1829, and Perrier-Jouët, founded in 1811. Their histories and house styles are separate, although all are important names in Champagne.