Ford uses a blue oval containing white scripted lettering as its best-known emblem. The design is commonly called the Ford oval and has become one of the most recognizable badges in the automotive industry.
The oval logo developed from Ford branding used in the early twentieth century. The familiar blue background was introduced in 1927 on the Model A, replacing earlier oval and diamond treatments. Its white lettering is based on the distinctive Ford script associated with the company name.
The badge identifies the manufacturer rather than a particular vehicle line. It is often confused with the blue-and-white circular emblem of Volkswagen, but Ford’s mark is an oval and uses the Ford name in script. Henry Ford founded the Ford Motor Company in 1903 in Detroit, Michigan.