Hilary Devey founded Pall-Ex before becoming a regular investor on Dragon's Den.
Pall-Ex is a palletised freight distribution network that Devey established in the United Kingdom. The company developed a model based on member hauliers working within a coordinated network, allowing palletised freight to be distributed efficiently across regional and national routes.
Devey's experience building a logistics enterprise shaped the perspective she brought to televised pitches. She could assess questions about operations, distribution, margins and scaling, rather than focusing only on consumer branding or retail presentation.
Her Dragon's Den career followed her business success. She initially appeared as a guest investor and later joined the regular panel in 2011. Pall-Ex is sometimes confused with a consumer product brand because the programme features many product pitches, but it is fundamentally a freight and logistics business network.