Kraft Foods acquired British chocolate maker Cadbury in 2010 for about £11.5 billion.
Cadbury traces its origins to a cocoa and drinking-chocolate business founded by John Cadbury in Birmingham in 1824. Over time, the company became an international confectionery group known for products including Dairy Milk, Creme Egg, and Bournville.
Kraft’s takeover followed a prolonged and controversial bid battle. Critics in the United Kingdom raised concerns about jobs, factory closures, and the future of a company viewed as an important British brand. Kraft completed the acquisition after securing control of enough shares.
The acquisition later became part of the history of Mondelēz International. In 2012, Kraft Foods split into two companies: Mondelēz International took the global snack brands, including Cadbury, while Kraft Foods Group retained the North American grocery business.