Which breakfast cereal brand features a tiger mascot named Tony?

The breakfast cereal brand featuring Tony the Tiger is Frosted Flakes.

Tony the Tiger is Kellogg’s advertising mascot for Frosted Flakes, known in some countries as Frosties. He is strongly associated with the catchphrase “They’re gr-r-reat!”, which became a defining part of the cereal’s identity.

Tony first appeared in cereal advertising in 1952. Several characters were considered during the early mascot competition, but the tiger became the lasting face of the brand. His appearance and personality have evolved, including portrayals of Tony as a family character with children and other relatives.

A common mix-up is connecting Tony with cereal mascots from other Kellogg’s or General Mills products. Toucan Sam belongs to Froot Loops, while the Cheerios bee and Cocoa Puffs’ bird belong to different brands. Tony’s striped tiger design is specifically tied to Frosted Flakes.