Which brand's logo was designed by Salvador Dalí?

Chupa Chups is the brand whose logo was designed by Salvador Dalí.

The Spanish confectionery company asked the surrealist artist to refresh its visual identity in 1969. Dalí reportedly sketched the familiar daisy-shaped emblem in less than an hour, placing the brand name inside a bright, rounded flower-like form. Unlike a conventional logo placed on the side of a package, the design was intended to be seen clearly when wrapped around the top of a lollipop.

The company was founded by Enric Bernat in 1958, originally under the name Chups; it became Chupa Chups in 1961. The name comes from chupar, the Spanish verb meaning “to suck.” Dalí’s contribution helped turn an ordinary candy mark into a distinctive piece of pop-culture branding.

A common mix-up is confusing the logo designer with the company founder: Dalí did not create Chupa Chups or invent the lollipop. He redesigned its emblem decades after the company began. The brand is now owned by Perfetti Van Melle, which acquired it in 2006.