The DKW brand was dropped when the F103 was sold as an Audi.
The F103 succeeded the DKW F102, but it introduced a major technical and marketing change: its two-stroke engine was replaced by a four-stroke engine. Auto Union used the new Audi badge to signal that the company was moving away from DKW’s increasingly outdated two-stroke image.
The first F103 appeared in 1965 under the simple name Audi. Later variants included the Audi 60, Audi 72, Audi 75, Audi 80 and Audi Super 90. DKW did not disappear instantly from every vehicle category, but production of the DKW F102 ended in 1966, marking the end of the marque’s role in this passenger-car line.
The other options refer to historic Auto Union names, but they were not the brand displaced by the F103’s launch. Wanderer, Horch and Audi were among the four marques associated with the original Auto Union identity. The F103’s badge change helped establish Audi as the group’s modern passenger-car brand.