Which brand of beer uses the tagline 'The World's Local Beer'?

The beer brand that uses the tagline “The World’s Local Beer” is Heineken.

Heineken is a Dutch pale lager whose origins date to 1864, when Gerard Adriaan Heineken acquired the De Hooiberg brewery in Amsterdam. He established the Heineken brewery in 1873 and built its reputation around consistent quality, modern brewing practices, and international expansion.

The slogan captures the brand’s global identity: Heineken is brewed and sold in many countries while retaining a recognizable green bottle, red star, and distinctive taste. Its international profile grew rapidly after the company began exporting, including to France in the late nineteenth century and to the United States shortly after Prohibition ended in 1933.

The tagline is sometimes confused with other Heineken advertising lines, including “Refreshes the parts other beers cannot reach.” That older campaign was especially associated with British advertising. “The World’s Local Beer,” however, identifies Heineken’s worldwide brand positioning, not Carlsberg, Corona, or Budweiser.