Which Billy Wilder film features the line "I am big! It's the pictures that got small!"?

The Billy Wilder film featuring the line “I am big! It’s the pictures that got small!” is Sunset Boulevard. Gloria Swanson delivers the remark as Norma Desmond, a former silent-film star who believes she is destined for a triumphant return to the screen.

The 1950 film opens with the body of screenwriter Joe Gillis floating in Norma’s swimming pool, then recounts the events leading to his death. William Holden plays Gillis, while Erich von Stroheim portrays Max von Mayerling, Norma’s devoted butler and former director. The story uses Hollywood’s changing technology to examine fame, aging, and the industry’s treatment of performers it considers obsolete.

The line is often remembered as a declaration of Norma’s vanity, but it also expresses her distorted view of cinema history. Silent stars had once commanded enormous audiences; with the arrival of sound, many careers disappeared or changed. Wilder cast Swanson, herself a major silent-film star, and included cameos by figures such as Buster Keaton and H. B. Warner, deepening the film’s blend of fiction and Hollywood memory. The quotation ranked 24th on the American Film Institute’s list of great movie quotes.