OK Go’s “Here It Goes Again” video features a choreographed routine on six treadmills.
The 2006 clip shows the band performing a carefully rehearsed dance while moving across six treadmills arranged in a studio. The entire routine was filmed in a single uninterrupted take, making timing and coordination central to the video’s appeal.
The video was directed and choreographed by Trish Sie, with choreography created with Damian Kulash. It became a major early example of a music video spreading through online video sharing rather than relying only on television rotation.
The performance won the Grammy Award for Best Short Form Music Video in 2007. Some descriptions incorrectly say there were five treadmills, but the routine uses six. The video’s popularity also helped establish OK Go’s reputation for inventive, physically constructed music videos.