Which athletic brand did Adidas acquire in 2006?

Adidas acquired the athletic brand Reebok in 2006. Adidas announced its intention to buy Reebok in August 2005, and the transaction was completed in January 2006 in a deal valued at approximately $3.8 billion.

The acquisition strengthened Adidas’s position in North America and expanded its reach beyond its traditional strengths in football, running, and European sports markets. Reebok brought established businesses in fitness, training, and lifestyle footwear, allowing Adidas to compete more directly with Nike on a global scale.

Adidas and Reebok continued operating as separate brands after the takeover rather than merging all products under one name. That distinction explains why Reebok remained visible in stores and sports partnerships. Adidas later sold Reebok to Authentic Brands Group; the sale was completed in 2022, but it does not change the historical answer to the acquisition question.