George Michael’s “Freedom! ’90” music video featured supermodels instead of the artist himself.
The video was directed by David Fincher and starred models Christy Turlington, Naomi Campbell, Linda Evangelista, Tatjana Patitz, and Cindy Crawford. Rather than appearing on camera, Michael used the film to associate the song with his public image and earlier Wham! and solo-era symbols.
Several objects connected to his previous videos, including a jukebox, leather jacket, and guitar, are shown being destroyed or set alight. The visual concept became a landmark example of a music video built around models and fashion imagery rather than a conventional artist performance.
A common mistake is to assume Michael appears throughout the video because the song is autobiographical and strongly identified with him. His absence was deliberate and became one of the video’s defining creative choices.