Lady Gaga’s “Bad Romance” won Video of the Year at the 2010 MTV Video Music Awards.
The video, directed by Francis Lawrence, places Gaga in a surreal world of futuristic fashion, stylized dancers, and a narrative involving human trafficking and auction. Its striking costumes and choreography made it one of the most recognizable pop videos of the period.
At the 2010 ceremony, “Bad Romance” won the night’s top video award. Gaga also won several other VMAs, making her the ceremony’s leading recipient and underscoring the song’s major cultural impact.
The result is sometimes confused with “Telephone,” Gaga’s collaboration with Beyoncé. “Telephone” was nominated at the same ceremony, but “Bad Romance” received Video of the Year.