Simone Biles joined Athleta after leaving Nike in 2021.
In April 2021, Biles announced a new apparel sponsorship with Athleta, the activewear brand owned by Gap. The move ended her sponsorship with Nike, which she had joined in 2015. Biles said the partnership gave her an opportunity to work with a company whose approach to women’s athletic apparel and broader empowerment aligned with her values.
The agreement went beyond simply placing a logo on competition clothing. Athleta worked with Biles on apparel and signature collections, including products designed for athletic performance and everyday wear. The partnership also supported initiatives connected to young girls and women in sport.
A common mix-up is naming Gap instead of Athleta. Gap is the parent company, while Athleta is the specific apparel brand that signed Biles. Under Armour, Puma, and Adidas were not the brand identified as her post-Nike apparel partner in 2021. Biles had previously been associated with Nike since 2015, making the switch a notable business move in her career.