Which animal is shown on the Peugeot emblem?

The animal shown on the Peugeot emblem is a lion.

Peugeot first used a lion as a trademark in the nineteenth century, before it became primarily known as a car manufacturer. The emblem was chosen to represent qualities associated with Peugeot products, including strength, flexibility, and speed. Peugeot originally made tools and other metal goods, so the lion’s connection with durable manufactured products predates the company’s automobiles.

The badge has changed many times. Earlier versions showed a lion walking on an arrow, while later designs used a standing or heraldic lion. In 2021, Peugeot introduced a new shield-style emblem featuring a lion’s head and the Peugeot name.

The lion should not be confused with the similarly animal-based badges of Jaguar or Holden. Peugeot’s lion is tied specifically to the company’s nineteenth-century heraldic and industrial identity in France.