A bull appears above the wordmark in the Lamborghini emblem.
The charging bull reflects Ferruccio Lamborghini’s interest in bullfighting and his Taurus zodiac sign. Lamborghini used the animal as a strong visual statement for power, aggression, and performance, placing it inside a black shield above the brand name.
Many Lamborghini model names also connect with Spanish bullfighting or famous fighting bulls, reinforcing the theme established by the badge. The emblem’s gold-and-black presentation has become closely associated with the Italian supercar manufacturer.
The bull is sometimes confused with the animal on the RAM badge, but the two symbols serve different brands and have different forms. Lamborghini’s is a charging bull inside a shield, while RAM’s emblem is a ram’s head.