Mattel acquired Fisher-Price in 1993, adding the well-known toy brand to its portfolio.
Fisher-Price was founded in 1930 in East Aurora, New York, by Herman Fisher, Irving Price and Helen Schelle. The company became known for durable preschool toys that combined simple mechanisms with colorful designs. Its early products included wooden pull toys, and the brand later expanded into infant and toddler products.
Mattel completed its acquisition of Fisher-Price in 1993. The deal strengthened Mattel’s position in preschool toys and complemented brands such as Barbie, Hot Wheels and Matchbox. Fisher-Price continued operating as a distinct brand rather than disappearing into Mattel’s corporate name. The company is sometimes confused with Hasbro because both own major children’s toy lines, but Fisher-Price belongs to Mattel, while brands such as Play-Doh and Nerf belong to Hasbro.