Brooke Shields appeared in Calvin Klein’s famous 1980 jeans campaign featuring the line “Nothing comes between me and my Calvins.”
The campaign presented jeans as provocative designer fashion rather than merely practical work clothing. Shields was 15 when the television and print advertisements were created, and the ads generated substantial public debate about sexualized fashion advertising.
Calvin Klein had introduced designer jeans in the 1970s, helping move denim into a higher-profile fashion market. The 1980 campaign made the brand and its advertising style especially prominent in popular culture.
The slogan is often paraphrased, but its best-known wording is “Nothing comes between me and my Calvins.” Brooke Shields’s role is also distinct from later Calvin Klein models and celebrity campaigns associated with underwear or fragrance.