Which advertising slogan did McDonald's use in the 1990s: “Did somebody say McDonald's?”

“Did Somebody Say McDonald's?” was a McDonald's advertising slogan used in the 1990s.

The question-like line presented the brand as an answer to an implied craving or suggestion. Its conversational wording fit television advertising that showed people thinking about, discussing, or suddenly wanting McDonald's food.

McDonald's has repeatedly used slogans built around everyday speech. That approach makes the brand feel like part of ordinary conversation rather than a formal corporate message. The 1990s campaign therefore followed a long tradition of short, memorable lines that could be repeated easily.

The slogan is distinct from “Have You Had Your Break Today?” and “I'm Lovin' It.” Those phrases belong to different periods of McDonald's advertising history, even though all three became associated with the company's broader brand identity.