Which advertising character did McDonald's create to personify the Big Mac sandwich?

McDonald's created Officer Big Mac to personify the Big Mac sandwich in McDonaldland advertising.

Officer Big Mac was a police-officer character with a head modeled after the Big Mac. His name combined the authority of a police role with the identity of one of McDonald's best-known branded menu items. He appeared as part of the larger McDonaldland cast used in commercials and promotional material.

The character illustrates how McDonald's converted product names into memorable brand personalities. Instead of relying only on a menu description, the advertising world gave the Big Mac a visual presence within a recurring story setting.

Officer Big Mac is often confused with Mayor McCheese because both characters had food-shaped heads and civic roles. Their identities were different: Mayor McCheese represented the fictional town's mayor, while Officer Big Mac represented its police officer and linked the character directly to the Big Mac sandwich.