Which actress has been the face of Chanel's Coco Mademoiselle fragrance since 2007?

Keira Knightley has been the face of Chanel’s Coco Mademoiselle fragrance since the campaign launched in 2007.

The English actress was confirmed as Chanel’s new celebrity ambassador in April 2006, succeeding Kate Moss in the fragrance’s advertising. However, the first photograph from the Coco Mademoiselle campaign was not released until May 2007, which explains the date commonly associated with her role.

Knightley’s partnership with Chanel became especially recognizable through advertising films directed by Joe Wright, who also directed her in films including Pride & Prejudice and Atonement. The campaigns used a glamorous, cinematic style rather than presenting the perfume as a simple product endorsement.

A common mix-up is confusing Coco Mademoiselle with Chanel No. 5. Knightley is associated with Coco Mademoiselle, while Chanel No. 5 has had a separate succession of ambassadors, including Nicole Kidman, Brad Pitt, Marion Cotillard and Margot Robbie. Coco Mademoiselle itself was introduced in 2001 and is marketed as a younger, modern expression of the Chanel fragrance world.