Which 2015 campaign preceded Spotify Wrapped?

The 2015 campaign that preceded Spotify Wrapped was called Year in Music. It was an earlier, less developed version of Spotify’s annual listening recap.

Year in Music summarized users’ listening activity at the end of the year, establishing the basic idea that Spotify could turn behavioral data into a personalized retrospective. The feature helped lay the groundwork for Wrapped’s later combination of statistics, design, storytelling, and social sharing.

Spotify Wrapped launched in December 2016 and developed the concept into a more recognizable marketing campaign. Later versions added richer visual presentations, broader categories, and information for artists and advertisers. By 2019, the experience was built into the Spotify application rather than functioning only as a separate year-end feature.

The name is easy to confuse with rival services’ recap products, such as Apple Music Replay or YouTube Music Recap. Those were introduced later. Year in Music is specifically the Spotify program associated with 2015 and is the historical predecessor named in accounts of Wrapped’s development.