A Harper's report cited by Wikipedia said Spotify's ghost-artist practice began with what program?

The Harper’s report cited by Wikipedia said Spotify’s ghost-artist practice began with the Perfect Fit Content program. The initiative involved commissioned or supplied background music being placed in curated playlists under artist identities that did not represent conventional recording artists.

Journalist Liz Pelly described Perfect Fit Content, usually abbreviated PFC, in her Harper’s Magazine report “The Ghosts in the Machine.” The reporting connected the program to mood-oriented playlists such as ambient, sleep, and focus collections, where listeners might use the service passively as background sound.

The practice is controversial rather than an uncontested description of Spotify’s policy. Former employees and internal records were cited in the report, while Spotify denied creating fake artists and said it was responding to user demand for inexpensive background music. That distinction matters: Perfect Fit Content is the name of the reported program, not a synonym for Spotify’s entire catalog or recommendation system.

The other options are real Spotify products or initiatives, but they do not answer this question. Marquee is a promotional tool, Spotify Singles are artist recordings, and Discovery Mode affects recommendation and royalty arrangements.