Which 1984 campaign used the slogan “The Choice of a New Generation” to reposition Pepsi against Coca-Cola?

The 1984 Pepsi campaign that used the slogan “The Choice of a New Generation” to reposition Pepsi against Coca-Cola was “The Choice of a New Generation.”

The campaign presented Pepsi as the drink of younger consumers and continued the brand’s long-running effort to distinguish itself from Coca-Cola. Celebrity advertising, including commercials featuring Michael Jackson, helped give the slogan broad visibility and connected Pepsi with contemporary popular culture.

The campaign formed part of the “Cola Wars,” the intense competition between Pepsi and Coca-Cola during the late twentieth century. Pepsi’s advertising often emphasized taste tests, youthfulness and cultural relevance, while Coca-Cola relied on its own heritage and emotional branding.

This campaign should not be confused with “The Pepsi Generation,” a separate major Pepsi advertising idea introduced in 1963. Both slogans used generational language, but “The Choice of a New Generation” is the 1984 phrase.