Which 1980s Pepsi campaign used the slogan “The Choice of a New Generation”?

Pepsi used “The Choice of a New Generation” as a major campaign slogan in the 1980s. The phrase positioned Pepsi as a youthful alternative to Coca-Cola and was closely connected with the brand’s celebrity-led advertising.

The campaign followed Pepsi’s broader strategy of associating the drink with contemporary music, entertainment, and younger consumers. Celebrity appearances helped turn the slogan into a recognizable part of the so-called Cola Wars, the long-running marketing rivalry between Pepsi and Coca-Cola.

Other Pepsi slogans belong to different periods. “The Pepsi Challenge” referred to blind taste tests beginning in 1975, while “Live for Now” was used much later. “Come Alive!” was associated with an earlier Pepsi advertising era. These distinctions matter because Pepsi changed its slogans frequently as its marketing strategy evolved.