Which 1967 Clairol campaign asked women, “Does she or doesn’t she?” about hair coloring?

Clairol’s 1967 advertising campaign asked women, “Does she or doesn’t she?” about hair coloring. The campaign continued the brand’s effort to make hair dye look natural enough that other people could not tell whether it had been used.

The question was paired with the line “Only her hairdresser knows for sure,” which became the better-known completion of the advertising message. By framing hair coloring as discreet and socially acceptable, Clairol helped move the product away from the older image of obvious, artificial-looking dye.

This campaign is often confused with Clairol’s earlier “Does she...or doesn’t she?” advertising, because the phrase appeared in related brand promotion across the 1950s and 1960s. The 1967 date is associated with the widely remembered campaign formulation. It is also distinct from L’Oréal’s “Because I’m Worth It,” which promoted a different cosmetics brand and began later.