Which 1950s McDonald's symbol showed a chef's hat over the wordmark?

The Speedee logo was the 1950s McDonald's symbol showing a chef's hat over the wordmark.

The design featured Speedee, the chef mascot, above or alongside the McDonald's name. It visually connected the business with quick service and the brothers' simplified restaurant system. Before the Golden Arches became the dominant corporate mark, Speedee helped identify the restaurants and their promise of fast food.

The Speedee logo belongs to an earlier stage of McDonald's branding history. It should not be confused with the later Golden Arches logo, which developed from restaurant architecture and became the brand's principal symbol during the 1960s.

The mark also illustrates how McDonald's identity changed from a local drive-in image to a standardized national brand. Mascot, typography, architecture, and service speed all contributed to that evolution.