Which 1939 commission led Georgia O'Keeffe to visit Hawaii?

A Hawaiian Pineapple Company advertisement led Georgia O'Keeffe to visit Hawaii in 1939.

The company, later known as Dole, invited O'Keeffe to Hawaii to create images for an advertising campaign. She traveled there in 1939 and made paintings of tropical plants, flowers, and landscapes during the commission.

The assignment expanded the range of places represented in her work. Although O'Keeffe is especially associated with New Mexico, the Hawaii paintings show her continuing interest in close views of plants and unusual natural forms.

The commission is sometimes incorrectly attributed to a government agency or an art museum. It came from a commercial company seeking visual material for advertising, making it an unusual chapter in O'Keeffe's career.