Which 1939 commercial commission sent Georgia O'Keeffe to Hawaii?

The Hawaiian Pineapple Company sent Georgia O'Keeffe to Hawaii for a 1939 commercial commission.

The company, now associated with the Dole brand, invited O'Keeffe to Hawaii to create images for an advertising campaign. She spent about nine weeks on the islands in 1939, visiting places including Maui, Oahu, and the island of Hawaii.

O'Keeffe painted tropical plants, flowers, waterfalls, and landscapes during the trip. The commission produced a group of works unlike her better-known New Mexico paintings, although the trip did not permanently redirect her career. The company ultimately asked her to paint a pineapple for the campaign, and she completed one after a pineapple was shipped to her in New York.

The commission is often described using the later Dole name, but Hawaiian Pineapple Company was the company’s name at the time. It is also distinct from a tourism commission or a government-sponsored art project.