Where was Coca-Cola’s first outdoor wall advertisement painted in 1894?

Coca-Cola’s first outdoor wall advertisement was painted in Cartersville, Georgia, in 1894. The sign promoted Coca-Cola on the side of a building and became an early example of the permanent painted-wall advertising that later spread throughout the United States.

Painted wall signs were valuable because they kept a brand visible for years and reached people beyond soda fountains and pharmacies. Coca-Cola used this durable advertising format extensively, helping establish its name, script lettering, and refreshment message in local communities.

Atlanta was the birthplace of Coca-Cola and remains central to the company’s history, but the surviving early wall advertisement is associated with Cartersville. The sign is often discussed alongside other preserved Coca-Cola memorabilia because it shows how the brand built recognition before radio and television became dominant.