Toyota launched Scion in 2003 as a youth-oriented U.S. marque aimed at attracting younger buyers with inexpensive, distinctive, easily customized cars.
The brand grew out of Toyota’s unsuccessful Project Genesis, which had tried to make existing Toyota models more appealing to younger Americans. Scion instead used a separate identity, unusual styling, extensive accessories, and a “Pure Price” policy that reduced traditional dealer bargaining. Its first models, the xA and boxy xB, went on sale at selected California Toyota dealers in June 2003 before the brand expanded nationwide.
Scion was not a wholly independent automaker: Toyota owned and operated the marque, which was initially sold only in the United States and later Canada. The lineup eventually included the tC, iQ, FR-S, iM, and iA. Sales peaked at 173,034 vehicles in 2006.
Toyota discontinued Scion after the 2016 model year, moving several models into the Toyota range. Geo and Saturn were General Motors brands, while Eagle was associated with Chrysler, so none is the Toyota answer.