What year did Rihanna launch her lingerie line?

What year did Rihanna launch her lingerie line? Rihanna launched Savage X Fenty in 2018. The brand’s official online debut came on May 11, 2018, after Rihanna announced the project and teased its first collection in the months beforehand.

Savage X Fenty was developed as an inclusive lingerie label, offering a wide range of sizes, colors, and styles. Rihanna positioned it around confidence and individuality, while the company’s partnership with TechStyle Fashion Group supplied the business and e-commerce infrastructure behind the launch. The first collection attracted substantial attention and sold out within its first month.

The year can be confused because Rihanna’s fashion-business expansion happened in stages. Fenty Beauty launched in 2017, while Savage X Fenty followed in 2018. The brand’s first prominent New York Fashion Week showcase also took place in September 2018, which is why some coverage refers to that event rather than the earlier online release. Later Savage X Fenty shows became streaming productions combining lingerie, choreography, live music, and diverse casting.