What was TikTok's photo-sharing app released for limited testing in 2024 called?

TikTok’s photo-sharing app released for limited testing in 2024 was called TikTok Notes.

TikTok began testing Notes in selected markets, including Australia and Canada, as a dedicated space for photo and text posts. The experiment positioned Notes closer to a traditional photo-sharing network than TikTok’s familiar short-video feed.

The launch reflected TikTok’s broader effort to support formats beyond video. Users could share images and accompanying text, while TikTok explored how its community might use a separate, photo-focused experience. The project was often described as an Instagram competitor, although its branding and connection to TikTok made its purpose clear.

TikTok Notes is easy to confuse with TikTok Studio, which is a creator-management tool, and TikTok Now, an earlier feature associated with spontaneous photo and video posting. TikTok later shifted its photo-sharing efforts toward Lemon8, but that later development does not change the name of the app tested in 2024.