Taylor Swift's “august” peaked at No. 23 on the U.S. Billboard Hot 100 in 2020.
The song entered the chart after Folklore's surprise release and appeared on the chart dated August 8, 2020. It remained on the Hot 100 for two consecutive weeks. Reaching No. 23 was notable because “august” was an album track rather than a conventional single with a separate promotional campaign.
All 16 songs from Folklore entered the Billboard Hot 100 after the album's release, creating a major chart event. “Cardigan,” another song from the album, reached the top position, while “august” became one of the most enduring fan favorites.
Its chart story did not end with its original run. The track repeatedly reappeared in public attention during August, when seasonal listening caused its streams to rise. That annual pattern is why many listeners now associate the song with the first day of August, even though its initial chart peak came in 2020.