What was the title of McDonald's 1971 advertising jingle that became one of its best-known slogans?

“You Deserve a Break Today” was the title of McDonald's 1971 advertising jingle and slogan.

The campaign presented a visit to McDonald's as a deserved pause from everyday responsibilities. Its wording connected the restaurant with convenience, relief, and a small personal reward, themes that fit the expanding fast-food culture of the period.

The line became especially memorable because it was sung repeatedly in television and radio advertising. It remained strongly associated with McDonald's for years and is often listed among the most influential slogans in American advertising history.

The slogan is sometimes confused with Burger King's “Have It Your Way,” which promoted customization rather than taking a break. McDonald's later used other major lines, including “I'm Lovin' It,” but “You Deserve a Break Today” belongs to an earlier era of the brand's advertising.