What was the title of McDonald's 1971 advertising jingle built around taking a break?

“You Deserve a Break Today” was McDonald's 1971 advertising jingle built around taking a break.

The campaign presented a McDonald's visit as a pleasant pause in a busy day. Its wording connected the restaurant experience with relaxation and a small personal reward, rather than focusing only on speed or price.

The slogan became one of the most memorable lines in American advertising and was supported by a widely recognized musical jingle. It helped establish McDonald's as a lifestyle brand as well as a fast-food chain.

It is sometimes confused with later McDonald's lines, including “You, You’re the One” and “We Love to See You Smile.” Those slogans belonged to different campaigns and periods. “You Deserve a Break Today” specifically dates to 1971.