What was the title of McDonald's 1970s advertising campaign built around taking a break?

“You Deserve a Break Today” was McDonald's 1970s advertising campaign built around taking a break.

The slogan presented a McDonald's visit as a deserved pause in a busy day. It became one of the company's best-known advertising lines and helped connect the restaurant experience with convenience, relaxation, and everyday routine.

The campaign belongs to an earlier phase of McDonald's branding, when memorable English-language slogans were central to national advertising. It predates the global “I'm lovin' it” platform launched in 2003.

The phrase is sometimes confused with “Have You Had Your Break Today?”, which was another McDonald's slogan used later. The two lines share the word “break,” but they are distinct campaigns and should not be treated as interchangeable titles.