The first full trailer for The Devil Wears Prada 2 was reported to have drawn 222 million views in its first 24 hours. The figure was presented as a major marketing milestone for the sequel and as a record for a 20th Century Studios trailer.
The number belongs to the full-length trailer released ahead of the film’s theatrical debut, not the earlier teaser campaign. That distinction matters because the teaser was separately reported at 181.5 million views in its first day, creating two large but different figures in coverage of the movie’s promotion.
Trailer view totals can also combine views across a distributor’s official social and video channels, rather than representing only one YouTube upload. That is why the headline number may not match the visible view counter on a single video page. The 222-million figure is the reported cross-channel 24-hour total associated with the first full trailer.