What was the original name of the hotel franchise company now known as Choice Hotels International?

Choice Hotels International began as Quality Courts United. The organization was formed in 1939 by a group of motel operators who wanted to cooperate on standards, referrals, and promotion.

The early network predates the modern Choice Hotels portfolio, which includes brands such as Comfort, Quality Inn, and Econo Lodge. Its original purpose was to help independent lodging operators compete by presenting a more consistent customer proposition.

Quality Courts United later changed its name and structure as the business expanded. The company became known as Quality Courts Motels and subsequently adopted other corporate identities before becoming Choice Hotels International.

A common mistake is to treat the name of one later hotel brand as the original corporate name. Quality Inn is a brand within the later portfolio; Quality Courts United was the earlier organization from which the company developed.