What was the original brand name of Coca-Cola Zero when it launched in 2005?

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The original brand name was Coca-Cola Zero when the product launched in 2005.

Coca-Cola Zero was introduced as a sugar-free Coca-Cola designed to provide a taste profile closer to Coca-Cola Classic than the company’s existing Diet Coke. The “Zero” name emphasized zero sugar while avoiding the word “diet,” which Coca-Cola believed could appeal to a broader audience.

The product was marketed with a black-and-red visual identity that distinguished it from both Coca-Cola Classic and Diet Coke. It became one of Coca-Cola’s major global brands and was sold in many markets under the Coca-Cola Zero name.

In 2016, Coca-Cola began renaming the product Coca-Cola Zero Sugar in several markets, and that name became the principal branding. This creates a common mix-up: Coca-Cola Zero refers to the original name, while Coca-Cola Zero Sugar is the later brand name. Both describe the same broad product line rather than two unrelated launches.

Source: Wikipedia · fact-checked Sept. 2026

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