What was the name of the Kate Spade diffusion line launched in 2013?

The Kate Spade diffusion line launched in 2013 was called Kate Spade Saturday.

Kate Spade Saturday was introduced as a more casual and accessible companion to the main Kate Spade New York label. Its merchandise included apparel, handbags, accessories, and home items, with an emphasis on everyday style rather than the more polished occasion-focused image associated with the core brand.

The launch began in Japan in February 2013 through an e-commerce site and a Tokyo flagship store. In the United States, the brand launched online at Saturday.com in spring 2013, followed by additional retail locations. Its name evoked the idea of making the upbeat, relaxed feeling of a Saturday part of every day.

The line was aimed at a younger or more price-conscious customer who admired Kate Spade New York but was not yet ready for its usual prices or lifestyle positioning. Kate Spade Saturday was ultimately discontinued as a standalone business; in 2015, the company announced plans to close its stores and transition the label into the main brand.