The Kardashian sisters’ retail boutique chain, launched in 2006, was called DASH.
Kourtney, Kim, and Khloé Kardashian opened the first DASH boutique in Calabasas, California, in 2006. The stores sold clothing and accessories and became an important early business venture for the sisters before their later individual brands expanded.
Additional DASH locations opened in Miami and New York City. The boutiques were also featured in spin-off programming, including Kourtney and Khloé Take Miami and Kourtney and Kim Take New York, connecting the retail business to the family’s television storylines.
The sisters announced in 2018 that the DASH stores would close. The chain should not be confused with Good American, SKIMS, Poosh, or Kylie Cosmetics, which are separate brands associated with individual family members.