The Kardashian family’s clothing boutique chain was called Dash.
Dash was founded in 2006 by sisters Kourtney, Kim and Khloé Kardashian. The first store opened in Calabasas, California, before the business expanded to locations including Miami, New York City and West Hollywood. The boutiques sold clothing and accessories and became an early business storyline for the family.
The stores appeared frequently on Keeping Up with the Kardashians and inspired the spin-off series Kourtney and Kim Take Miami and Kourtney and Kim Take New York. Dash therefore connected the family’s retail work with its television profile.
Dash is sometimes mixed up with the family’s later companies. Poosh is Kourtney Kardashian’s lifestyle brand, Good American is a clothing company co-founded by Khloé Kardashian and Emma Grede, and SKIMS is Kim Kardashian’s shapewear brand. The Dash stores closed in 2018.