Levi Roots was the Dragon's Den entrepreneur behind Reggae Reggae Sauce.
Roots, whose real name is Keith Valentine Graham, presented his Caribbean-style barbecue sauce to the Dragons in 2007. He secured investment from Peter Jones and Richard Farleigh in exchange for a share of the business, helping move the product from small-scale sales toward national retail distribution.
The sauce became the foundation of a wider food brand, and Roots became one of the programme's most recognisable success stories. His pitch combined a family recipe, musical performance and a clear plan for turning a distinctive product into a scalable business.
The brand name is sometimes shortened in casual discussion, but Reggae Reggae Sauce is the specific product associated with the pitch. Roots's later range expanded into other Caribbean-inspired food products and cooking ingredients.