Magmatic was the company behind the Trunki ride-on children's suitcase pitched on Dragons' Den.
Magmatic was founded by Rob Law and developed Trunki as a child-focused travel product. The suitcase combines wheels, a lightweight shell, and a shape that allows children to sit on it while being pulled through an airport or other travel environment.
The brand name Trunki is much more familiar to consumers than the corporate name Magmatic, which is why the two are often mixed up. Trunki identifies the product line, while Magmatic identifies the company that created and marketed it.
The business became a notable Dragons' Den story because the television appearance did not result in an investment, yet the product achieved substantial visibility and sales. This illustrates that exposure from a televised pitch can have value even when an entrepreneur leaves without a Dragon on the cap table.