Pepsi Stuff was Pepsi’s 1996 marketing promotion offering merchandise in exchange for points from Pepsi products. Consumers collected points printed on packaging and redeemed them for items such as clothing, accessories, and other branded goods.
The promotion was part of Pepsi’s effort to make package purchases feel like participation in a larger youth-oriented campaign. It used television advertising and collectible point systems to connect Pepsi products with music, sports, and popular culture.
Pepsi Stuff is different from the Pepsi Challenge, the blind taste-test campaign launched in 1975. It is also separate from Project Blue, the name associated with a later Pepsi logo redesign. A widely reported 1996 lawsuit involved an advertisement jokingly depicting a Harrier jet as a possible catalog reward, but the central promotion itself was the Pepsi Stuff program.