What was the name of Pepsi’s 1989 advertising campaign featuring Madonna?

Pepsi’s 1989 Madonna advertising campaign was called “Make a Wish.”

The campaign used Madonna’s “Like a Prayer” and was planned as a major global promotion for Pepsi. The commercial premiered around the time the song was released, giving the brand an unusually close connection to a major pop-cultural event.

The advertisement and Madonna’s separate music video became entangled in controversy because the music video used religious imagery that drew criticism from religious groups and broadcasters. Pepsi ended its sponsorship relationship with Madonna, although the commercial itself had already received enormous attention.

The campaign is often confused with the song title, but “Like a Prayer” was the music track, not the Pepsi campaign name. “Make a Wish” identifies the advertising promotion associated with the 1989 partnership.