What was the name of McDonald’s moon-faced character used in advertising during the 1990s?

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Mac Tonight was McDonald’s moon-faced advertising character used during the 1980s and 1990s.

The character had a crescent-moon head, dark sunglasses, and a formal outfit. Mac Tonight promoted McDonald’s evening business and was closely associated with a blues-style version of “Mack the Knife,” a song written by Kurt Weill and Bertolt Brecht and popularized in English by Bobby Darin.

Mac Tonight was not one of the original McDonaldland characters. He represented a separate advertising concept focused on nighttime dining, with a visual identity unlike Ronald McDonald, Grimace, or the Hamburglar.

The character is sometimes described as a permanent mascot, but he was primarily the centerpiece of a specific campaign. McDonald’s later reduced the character’s prominence, although the imagery remains a distinctive part of the company’s advertising history.

Source: Wikipedia · fact-checked Oct. 2026

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