What was the name of McDonald’s cheeseburger mascot introduced in 1971?
Answer
Mayor McCheese
Mayor McCheese was the cheeseburger mascot introduced in McDonald’s advertising in 1971.
The character appeared as the mayor of McDonaldland, the fictional advertising world created for McDonald’s costumed characters. His head was designed to resemble a cheeseburger, complete with a sesame-seed bun, lettuce, cheese, and other sandwich details.
Mayor McCheese is sometimes confused with Officer Big Mac, another McDonaldland character whose head resembled a Big Mac. They were separate characters with different roles in the advertising setting.
The character belongs to the period when McDonald’s built a large family-oriented brand universe around Ronald McDonald and a supporting cast of memorable figures.